The first time I heard the phrase, I was taken aback.
In Indian culture, match making is considered to be a taboo and has been a hallmark of the religion for generations.
But now that the phrase has entered mainstream discourse, it is being used in a more positive light.
In the first year of the Narendra Modi government, the number of matches and matches played by Indians grew by over 50%.
This surge was driven by the adoption of the Indira Gandhi National Match Day on July 1, which celebrated the country’s independence from Britain.
The celebrations have now also been adopted by Indian businesses and businesses in the West.
This is not just a positive development, it’s also a positive story.
India has seen a dramatic rise in its matchmaking capacity, as more businesses have adopted the Indiegogo platform to crowdsource and crowdfund their matchmaking needs.
While India’s matchmaking market is estimated to be worth around Rs. 1,000 crore, there are around 2,000 companies operating in this market.
These companies can now tap into the global pool of talent to fill the gaps in the pool.
A team of Indian match makers, led by Anil Kranti, has become a global leader in the industry.
“I don’t want to say India is the only place, but we are the top dog in the matchmaking space,” said Anil.
“Indie companies are using Indiegorees platform to provide matchmaking services to all over the world.
And for the first time in our history, we have also become a globally popular platform.”
This year, Anil and his team have started building their match making infrastructure in Bengaluru, a city that was not always known as a matchmaking hub.
Since their startup was only launched in 2015, there has been very little funding.
Now that the government has taken a proactive interest in the market, they are building a robust infrastructure.
“We have been investing around Rs 1,500 crore for infrastructure for the last five years.
But there was a lot of work in the first three months, because we have been working on the match making business for the past two years.
So we are getting more and more invested every year,” said Arvind Raghunathan, CEO of Anil’s Match Making.
“We are also using the Indigogo platform as an opportunity to build our business.
We have invested around Rs 15 crore in the last two years and we are now looking at around Rs 40 crore,” added Anil, who has partnered with the Mahindra Group, Tata Consultancy Services, and Infosys to help in the infrastructure and marketing of their business.
While there is a significant amount of funding for the match makers to get going, they still face a steep uphill climb.
While the government is currently looking to expand matchmaking capabilities, it has not yet put a number of rules in place for companies to comply with.
“There is still a lot to do, especially when it comes to match making regulations.
There is a lot that needs to be done, but that is being done on a case-by-case basis,” said A.K. Sharma, Head of Indian Matchmaking at Infosies.
“In our experience, the regulatory structure is more or less based on a business case.
There are also guidelines and regulations for match makers that are different from the ones for businesses,” he added.
The current matchmaking regulatory framework is still in its early stages.
This will only change in the coming months, as the government will be looking at the regulation of the matchmakers to see how it can further improve matchmaking.
“The regulatory framework for matchmakers will take a lot longer to change, as we have yet to start a formal process,” said Sharma.
“As a match maker, we would like to see more match makers in the business, because otherwise, we will continue to lag behind,” added Raghu.
“A lot of the businesses are struggling to meet the demand of the local matchmakers.
There has been an upsurge in demand for match making services from overseas.
So it is not only the matchmaker’s need that is changing, but also the need for other services,” said Krantis brother, Anjana.
This has resulted in a boom in online match making sites, as well as online marketing firms that cater to this market segment.
This, in turn, has brought a surge in online businesses in India, particularly in Bengalur.
In a year and a half, Anul Kumar, cofounder and CEO of Match Maker, has seen an increase in business growth in the country.
“Our business is growing year-on-year, and is not being constrained by the regulatory framework,” said Kumar.
“With the new matchmaking framework in place, we are able to focus on the business growth side of the business,” he said.
The growth in match making companies has also come at a time when Indian businesses have been struggling to