Football matches today are more than just a sporting event.
The spectacle of the game has become so ingrained that it can be a way of life in many places.
It’s not only the sport that has become a big business, though, as the revenue generated from matchday sales has grown by almost two-thirds in the last five years.
“It’s like watching an entire game of chess and you’re able to play the same way for a week or so,” said Mark Hurd, who is the vice-president of sports marketing and partnerships at Global Media Group.
“But then you’re going to want to go back and watch the next match.”
Here are the best sports betting sites in Canada and the United States for the past 10 years.
▲ For a free trial of our sports betting apps, check out our guide to the top sports betting and gambling sites.
▼The best sports bookmakers in Canada.